AbbeyMelnik

One of the most interesting and fun projects we conducted was building a European panel for ethnographic purposes for a personal care client to assess new product concepts on a monthly basis. Not only did we experience the intimate process of leg waxing in the bathrooms of our respondents, but we even created a special environment for trial out-of-home. Also, every step of the way was web-streamed so our American clients could witness the process and be part of it.

We have mingled with consumers at market-fairs in Voronezh, Moscow and Beijing and Guangzhou; observed/partied in SanFran pubs, Manhattan clubs, and Ecuadorian clubs, eaten Mexican rancheras, drank with Brazilians right in the streets of Rio, shopped with moms in Santiago de Chile, collected “artifacts” related to liquor in Canada, Argentina, Turkey; had lunch in a shanty town in Caracas, shadowed patients, caregivers and physicians. Oh, yes, we have a lot of amazing stories to tell…