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QUALITATIVE


We are an organic, human, infallible team. Working with us, clients who have the pre-conception that you have to be, let’s say a native Spanish to moderate in Madrid, soon come to the conclusion that there are great advantages to our baby-eyes combined with our global outlook. And if we don’t speak Mandarin or write in Cyrillic, we will work with our life-long partners, who share our values and will take care of our clients as if they were their own.

We do Projective Focus groups with top-of-the-notch recruitment, one-way-mirror facilities, first class client service, digital recording, the best simultaneous translators, multi-lingual hostesses and senior moderators that love travelling where the action takes place! We use both sophisticated as user-friendly platforms when we need to avoid F2F interactions. IDIs, TDIs, Online focus groups, blogs, bulletin boards and more!

We do Mini-flash groups (not only meaning a smaller number of respondents but also delivering results same day field ends!), Individual/paired depth/triad interviews, Peer groups, Family groups, Brainstorming, Creative/ ideation workshops, Deprivation sessions.

Areas of Specialization

  • General consumer research.
  • Healthcare research.
  • Kids (including mini-groups, integrated groups with moms, customized product taste-testing in facilities using innovative techniques like “Mini-Chefs” incorporating toys, musicians, clowns, along with experienced kids’ moderators).
  • Branding.
  • Media Research.
  • Hispanic Research.
  • Social Research (Public Affairs).
  • Automotive.

QUALITATIVE TECHNIQUES

We use traditional techniques such as Obituaries, Indian Poker/ Brand Taboo, Mad Libs, Mock Trial, Collages, Diaries, Photo Diaries & Videos (as pre-group tasks), portraits chinois, storytelling, cartoon completion, concassage. We also create our own proprietary and groovy techniques.